Big Hearts Community Trust
Strategic Digital Roadmap for a Growing Community Organisation
The Challenge
Big Hearts Community Trust had grown rapidly through passion, relationships, and community engagement. But that growth had outpaced their digital infrastructure.
Systems had been adopted reactively - chosen for immediate needs rather than strategic fit. Data was siloed across multiple platforms, and there was no shared understanding of digital priorities across the organisation.
The leadership team knew they needed a strategic approach to digital, but weren't sure where to start or how to prioritise competing demands.
Our Approach
We began with comprehensive stakeholder consultation - speaking to leadership, operations staff, and board members to understand the organisation's values, culture, and constraints.
This was followed by a structured diagnostic across eight dimensions of digital maturity, using the CORE framework to assess current capabilities and identify gaps.
The result was a prioritised strategic roadmap that sequenced initiatives by value and feasibility, ensuring each phase built on the foundations established by the previous one.
The Outcome
- Strategic clarity - a shared understanding of digital priorities across the entire organisation.
- Clear prioritisation - a sequenced roadmap that balanced immediate improvements with long-term strategic development.
- Stakeholder alignment - board, leadership, and operations teams all working from the same strategic framework.
- Confidence in decision-making - evidence-based criteria for evaluating future digital investments.
Lessons Learned
Organisations that grow through passion and relationships often need structured foundations to scale sustainably - without losing the culture that made them successful.
Digital strategy isn't about technology. It's about understanding your organisation's context, constraints, and ambitions - then building a plan that respects all three.
Stakeholder alignment is as important as the strategy itself. A brilliant plan that nobody understands or believes in will never be implemented.
"We've got a plan that we believe in. The investment was absolutely worth it. If you're an organisation that's ambitious, that's growing, that knows they need to do something but doesn't quite know what that something is or how to go about it, I'd absolutely recommend speaking to Mike."
Craig Wilson
Chief Executive, Big Hearts Community Trust
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